In today’s technologically
advanced world, every aspect of a business is revolutionized. The entire
spectrum of marketing in the business world has changed for better. It is now
termed as digital marketing, which is nothing but utilization of digital
technologies and electronic medium to promote a business service or product. It
highly makes use of social media platforms, smartphone, apps and various other
similar channels. The advantage of this kind of marketing is that it is easily
accessible and reachable to a wide range of consumers that too without much
effort and expense. Read further to know more about few most popular examples
of digital marketing.
SEO and Its Role in Digital Marketing
SEO or Search Engine Optimization
is one of the highly used and effective techniques under Digital
Marketing in Navi Mumbai. Usually, a website designing agency has a
separate team to implement SEO. By definition, it is a technique of enhancing
the quantity and quality of the traffic to a particular website. It improves
ranking of a website in the organic search results of a search engine which
enhances the probability of it getting clicked. This makes a website more
reachable and accessible.
A main part of the optimization
process is keywords and Meta descriptions. When a user types his or her query
in the search bar of a search engine, it analyses the data base to retrieve the
most relevant ones in the order of their relevance, basically via an internal
algorithm. The user has a tendency to click the one from the first page itself
or indeed from among the top 5 results.
Hence the role of SEO or website
optimization is to make it appear on the first page or among the top few
organic results, so that a user can click the link. SEO as a marketing strategy
is highly useful and does not incur much expense in comparison to traditional
marketing strategies.
SMO and Digital Marketing
SMO or Social Media Optimization
is one of the most common and the simplest of all the marketing strategies. It
not only is cost effective but also requires less intervention from time to
time. We all have social media accounts of one or the other type and that is
what forms the basis of this particular technique of Digital
Marketing in Mumbai. The aim of the strategy is to build a positive digital
presence among the clients. Social medias are today one of the most promising
platforms to create awareness or spread an information to a range of users.
Popular social media platforms
like Instagram, Facebook, twitter, LinkedIn etc. have millions of users on it,
and a simple blog post or a video or a link can be shared among these many
users instantly. Another advantage is that these posts on social media can be
shared among friends or groups which allows for a broader range of marketing.
Apart from SEO and SMO there are
various other new techniques of Digital
Marketing that are used by companies at every level. Digital marketing is a
trend that is growing and here to stay for long.