As 2019 entered, the digital marketing landscape, which includes SEO, social media, sponsored links, content marketing, etc., is undergoing dramatic change. There may have been a time when you could have considered artificial intelligence or visual research as gadgets of the latest science-fiction hit, but that time is over.
With the huge benefits to digital marketers, the trend is now focusing on all businesses, small and large, to build online. All sectors are now turning to digital marketing, which gives them a great opportunity to directly access an infinite number of customers without any geographical barriers.
Here are 5 key digital marketing trends for 2019.
- Artificial intelligence
While everyone is talking about artificial intelligence, do not be afraid that it will invade the world. But for sure he can have a significant impact on your business sooner or later. Mechanisms will be useful to analyze the behaviour of your consumers and their research models. By making the most of data from social media platforms and blogs, you can track your customers and understand how your users are searching for the products and services they want.
- chatbots
This AI-based technology can be thought of as your virtual concierge, instantly communicating with your users and helping them achieve their goals with immediate answers, real-time messaging, and chat 24 hours a day, 7 days a week. The research shows that 90% of their answers are correct, their quality and their detailed approach are very much appreciated. With 1.4 billion people interacting with chatbots around the world, 80% of smart businesses are already using or planning to use chatbots by 2020. And by 2022, chatbots will help businesses save more $ 8 billion a year, particularly in the banking and health sectors.
- Video and live video
Quality video content has always been loved and instantly viral on social media platforms by the public. It will be the same in 2019. The videos on social media platforms will generate strong mobilization from customers in 2019. Digital marketing teams can experiment with different types of videos, such as live streams and 360 degrees videos.
- Influence marketing
Influencer marketing is another important marketing tactic that would help you spread the message of your brand in the marketplace. You do not have to market your customers directly, but to pay influencers to get the message out for you. It’s one of the most effective marketing tools to help you reach and attract consumers.
- Goal-based targeted ads
2019 will see the specificity in mobile and desktop ads. The attention of the user on these devices is short and, therefore, the ads would be targeted and specific. They will provoke a specific action on the part of the customer. The likelihood that such mobile ads will become much larger is immense for 2019.
With so much on the horizon, 2019 seems to be a difficult and exciting year for digital marketers as they would need to make an extra effort to help businesses succeed. Those who fail to embrace these trends will be left behind and those who are well prepared for the future will be seen as winners. For companies, it would be better to collaborate with a marketing team able to overcome these challenges with confidence.
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